I’m often asked questions about the best way to grow your organic email marketing subscriber list. I suspect the subject comes up so much because email can be an incredibly effective and profitable channel for digital marketers.
The struggle is in mailing frequently enough to have an impact while growing your list organically. Purchased lists historically under perform so I don’t suggest you go down that road. Exceptions may be made to very targeted lists that may be familiar with your business. Organic methods still rule in today’s world. Let’s explore 3 ways you can generate more subscribers today.
Method 1. The Promotion. Use a contest or free download with a high perceived value. At Duncraft Catalog I implemented the monthly give-a-away of a bird feeder supported by an animated banner in a common area in our web site navigation. The bird feeder cost under $5.00 to make. Our subscriptions increased by almost 500% per week.
Method 2. Signup form Facebook Tab. It is easier than ever to create a custom Facebook tab. You can add an email signup form that connects directly to your email list. Try displaying a version of your most popular campaign to attract signups but most importantly be sure to promote it to your Facebook fans. Once users subscribe they will most likely be paying attention to your stream in their home page so it pays to mention it…often.
Method 3. Contact List Appends. If your business has a house list of contacts large enough you may want to consider a list append. List management companies will attempt to match up your contacts with current email addresses. We found this was especially effective for B2C businesses around the holiday season. Recipients from the appended list were more receptive to our communication around this time of year.
Put these methods into action and watch your list grow!
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